October 2008
44 posts
Getting Customers to Sell for you | Small Business... →
Yup. Gatekeepers, Brand Champions, whatever you want to call them, the trust between consumers is huge and must always be respected.
reportonbusiness.com: For RIM founder, the world... →
My respect for Jim Balsillie just increased immensly. I think this is a really important initative, to get Canada on the world stage, something we are very much lacking in. I also would like another NHL team near the GTA (maybe a winning one, but I am a diehard Leaf fan).
How Marketing The American Dream Caused Our... →
I think this is the article of the week.
reportonbusiness.com: Grocery push at Canadian... →
Where are the synergies? It increases the potential life time value of customers, but is this necessary? Why try to compete with Walmart. When Walmart started to sell groceries, it makes sense. They already have day to day items, and they can gain a cost advantage. Can Canadian Tire take advantage of a syngery? An inventory counting system? I really cannot think of anything, other than a one-stop...
Don’t Be Evil? Google Uses Shady Ad Tactics To... →
Where do you draw the line? When does Google become so powerful that it is the force of the web? Maybe the police, maybe the dictator. I love Google, but I think it must be careful, especially as the web is essentially lawless (mostly).
Seth's Blog: Be careful of who you work for →
My current dilemma, finding a job when I graduate that works for me, not my friends or colleagues. My school has a lot of oppurtuinity, but I think lots of my fellow students will settle (especially in this market). Avoid it! You need to find the people you want to work for, and where you can grow. $80,000 + bonuses it not appealing to me unless I get to do something amazing, that might lead to 7...
Seth's Blog: Be careful of who you work for →
My current dilemma, finding a job when I graduate that works for me, not my friends or colleagues. My school has a lot of oppurtuinity, but I think lots of my fellow students will settle (especially in this market). Avoid it! You need to find the people you want to work for, and where you can grow. $80,000 + bonuses it not appealing to me unless I get to do something amazing, that might lead to 7...
Marketers Are Partly to Blame for Commodization by... →
Twitter is radically changing the way musicians... →
“GODIN: It’s not too late for music, no doubt about it. It’s probably...”
– hypebot: Part 2: Seth Godin On Music’s Messy Future
“GODIN: This is the best time in history to start a new gig. If you keep your...”
– hypebot: Part 2: Seth Godin On Music’s Messy Future
Why You Need To Be Looking At Twitter | Six Pixels... →
Jack Myers - MediaBizBloggers.com - In This... →
The Art of Nonconformity » The Link between... →
Five lessons on brand building from Jim Stengel,... →
Buzz Canuck: The 12 Massive Oversights of Social... →
Is the Current Market Drop Bad, Good or... →
Conversation Agent: Are You Monitoring Online... →
The Seven Things That Surprise New CEOs — HBS... →
WatchSend to me from a friend. I really like this one.
Feeling Overwhelmed by Social Media and Web 2.0? -... →
How Recession Will Accelerate Consumer Downsizing... →
Economic opportunities and predictions in the... →
Adapting to Change on the Reef →
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” -Darwin
I think this the key point to this post. Is your organization ready for change? Is the world ready for change? We have been talking about it for years, but there might be a revolution taking place right now.
10 Reasons Every Entrepreneur Should Have A Gym... →
The New Conspicuous Consumer | Marketing Profs... →
Quality and Value will be key to today’s consumer. Really tightening up communication and brand perception is key (but that should already be done!). Do it right the first time, and during a recession you will be fine. But I know I am thinking about purchases more and more, staying away from impluse.
Who is to blame for the credit crisis? →
Everybody! (Except the few savers…)
Basically, it is summed up in not enough saving, too much lending.
8 Tips for Affiliate Marketers on Using Twitter →
8 Tips for Affiliate Marketers on Using Twitter →
“While it may be technically illegal, any label or publisher that takes the label...”
– Girl Talk’s Legally Questionable Album Not Scarce Online
Seth's Blog: Nine steps to Powerpoint magic →
Servant of Chaos: How to Thrive in a Slow Down →
What If Businesses Adopted the Same Advertising... →
“The key in understanding someone’s actions is understanding their agenda.”
– Seth’s Blog: Kinds of people
Exploring the (dysfunctional) relationship between... →
And why it should not be.
“Rebecca got Minnesota online marketers thinking about the following 3 items:
1....”
– Storytelling, Advertising and Content - Rebecca Lieb at MIMA | Online Marketing Blog
Brains On Fire Blog » Blog Archive » Never Forget →
Never forget your company’s past and core values. It is nice to root yourself in these, especially for future decisions.
Pow! Right Between The Eyes! Andy Nulman's Blog... →
An important point came out of this article, “One Pow! is easy. But as I stress and keep stressing, the real power of Surprise is generating a flow of ‘em.” It is really hard to do this, but Shreddies is doing nothing but excellent marketing. It makes you laugh, and reminds you of a great product. With mature products, this is exactly what you want. It is hard to add more market...
Brains On Fire Blog » Blog Archive » Passion... →
We talked about passion in Entrepreneur class yesterday day, and this article, and my class hit it right on the head. Passion gives you teh drive to work harder, and gives you the ability to sell becuase you are authentic. It is hard to create passion, but if you have it, you can convert others, and then you are golden.
globeandmail.com: Ontario MDs to launch medical... →
I have no idea how this is going to work in Canada. There is no quene jumping or anything. Maybe in Alberta where there is a two tier system, but still no idea. I also worry about MDs starting their own privatized firms and making a doctor shortage in Canada. But this has not happened yet, so it might be fine.
PR Squared: The "Inconsistent Agency" in Social... →
“suggesting that the principle of authenticity is central to social media.”
