December 2008
53 posts
Brand Makeovers: 3 Lessons in Reinvention -... →
November 2008
82 posts
The First-Time CEO’s Recession Survival Guide →
I think these tips are practical for any time, recession or not. Your management style should not really change in a recession. Maybe you should make slightly different decisions, to do with costs and investments.
The 4 C's of Community - Marketing & Strategy... →
Web 2.0 According to my Managing Information...
It’s the Same Only Different
Web 2.0 is…
Social
Communicative
Community
Sharing
Connective
Only with greater Reach, Participation, Visibility and Speed
What is Different?
Immediacy and Authenticty are more important than Accuracy and Authority.
The Collective is more important than the Expert.
Choice is more important than Convenience
The Value of Twitter →
Making real connections with people you otherwise would be unable to? That is true, I am discovering that with Twitter right now, but is it sustainable? When does it become overwhelming, just like external emails from customers? Or will that happen? I guess only time will tell. I am just going to enjoy it for now, until something else comes my way (I have almost stopped using Facebook entirely).
globeandmail.com: Reality returns to the Internet →
Great article. A must read. Web 2.0 needs to now be authenticated. Trust is an issue, and for it to be further adopted, this is a must.
“The age of crowd-sourcing your way to success is over,” he wrote, “and we’re heading back to the age of expertise and curation.”
“The vast majority of mainstream journalists head in the direction the assignment...”
– globeandmail.com: New, old media good for each other, Huffington says
reportonbusiness.com: Looking good in a recession →
Managing during a recession has been a topic we have been discussing for a while. This is a neat little case study on Shopper’s Drug Mart.
Servant of Chaos: Social Media Coverage of Mumbai... →
Twitter dominated the news break of the Mumbai terrosit attacks, and so it should. But how realiable is this? Is there a way to make this better? Could the Indian forces used their own communications, or something like Twitter to be more effective? Who do you trust. Trust is the biggest issues with Web 2.0. Many people are still worried about using Wiki. Wiki was also constantly updated during the...
Advertising Fuelosophy 101: If They Find You, What... →
“
Easy Functionality: users today want the ability to navigate and find information on your site without reading a book on how to do so.
Relevant Content: content is still king and it keeps users on the site and gives them a reason to return.
Interesting Involvement: offer the user something they want, find interesting, or can interact with while at your site.
Audience Understanding: it...
reportonbusiness.com: Wal-Marts to stay open 24-7... →
Is Wal-mart that recession proof? and who shops at 3am? I think there are some serious liabilities with this, as the staff will be greatly reduced during the graveyard shift.
globeandmail.com: Blogs feed information frenzy on... →
I wonder what the trends will be? Is there a way to control tweets so valuable information is not given away? Either way, twitter is becoming and more and more powerful tool that cannot be ignored. I first heard of the attacks through a Tech Blog following tweets.
Engineers Rule - Forbes.com →
Why is Honda so succesful? By diversifying strategic possiblibities, investing in the various differnet feul replacement technologies, instead of puttng all their eggs in one basket (GM, Chrysler etc.) Microsoft has always done this (think Xbox, Cloud Computing, Windows, Black Berry), and well, as much as Apple has grown, Microsoft is still on top.
Get Through the Fluff with Twitter →
140 Characters - you have to get to the point.
“Some bosses don’t want to hire people who have a vision, a personality and...”
– Seth’s Blog: The You Show
“From the leading edge of the internet industry looking forward, there is really...”
– 24/7 Wall St.: Google (GOOG): Web 1.0 Dies Without A Replacement
Advertising Fuelosophy 101: Leading Advantages:... →
Branding is all about story telling. Dave Thomas (of Wendy’s) is a great story.
“In the Starbucks 10-K, the firm stated “As a retailer that is dependent...”
– 24/7 Wall St.: Starbucks (SBUX) Says Its World Is Going To Hell
“During difficult economic times, market needs are more exposed than they are...”
– Rocket Watcher: Innovating Through Recession
Ten Elements Every Company Blog Should Have |... →
Great post. It completely nails what a Company blog should be.
Jameson Does Pandora Right | chrisbrogan.come →
Using a social media site right? Wow, I am impressed.
Don’t Be A Twitter Snob, Focus on Friendships →
For many many many reasons.
Brains On Fire Blog » Blog Archive » Now that’s... →
Who Cares Advertising | chrisbrogan.com →
Good PowerPoint Design - a Strategic Business Tool... →
If I Started Today | chrisbrogan.com →
in social media. Great post.
hypebot: In Support Of The Musical Middle Class →
I think this is a really important post for the music industry. I completely agree with it.
“But their participation is giving them the technological skills and literacy...”
– Study Finds Teenagers’ Internet Socializing Isn’t Such a Bad Thing - NYTimes.com
“Time - Doh! It takes time and these case studies demonstrated this once again....”
– Social Media Club – Glimpse of how PR can use Social Media? « PR Meets Marketing
“The essence is this: connect.”
– Seth’s Blog: How to make money using the Internet
Just What is Social Media, Exactly? →
“In times of financial stress and bailouts, the obvious solution (eliminate all...”
– Seth’s Blog: The edifice complex
Intimacy 2.0 | Six Pixels of Separation -... →
Building a few (or many) strong relationships online is key. You can have 1000s of Twitter followers, or 1000s Facebook friends, but what will they do for you when you need them? What will you do for them? I much rather have a few people that make a big difference for me everyday, than a small one once a year. How about 3 perfect customers that are very profitable?
“The school says it trains leaders, not financial technicians, and these...”
– reportonbusiness.com: At Harvard, it’s business as usual
Why Strategic Collaboration is the Secret to 21st... →
PR Squared: ROI for Social Media Marketing: It's... →
Great post. Simply Great.
The Kama Sutra of Music Marketing - Music Think... →
I think this is really key to marketing, music, or selling anything. Be yourself, be considerate, and pick who you want!
“Readers want what they’ve always wanted: a source they can trust,” Mr....”
– reportonbusiness.com: Murdoch upbeat about future of newspapers
Motrin Moms: Social Media Fail Whale →
I know everyone has seen this, Jeremiah does my favoirate breakdown here. I am going to talk about it, as everyone else already has.
Google Actually Advertising Something? Chrome Ads... →
Think about the browser market. How many of the people do you know use Firefox? Do they probably know about Chrome? Yes. But the amount of IE and Safari’s user are still significant, and are not going to find a Firefox. I think this is an appropiate strategy. But now think of the LinkedIn market. They are probably early adopters, but some might be business people forced on by peers, and if...
Conversation Agent: Growth for Mature Brands: War... →
Has some really good points. Maybe the post of the week. Please read.
Why Facebook Really Can't Be Your Online Research... →
People Want to Connect with People... Not... →
Buy from a friend? or buy from a company?
Top Six Social Media Markets in 2009 » The Buzz... →
I think the Government market is going to be the most important and interesting.
Eight Tips For Difficult Client Conversations |... →
Be Careful Using Consumer Confidence Measures -... →
Always look into where the statistics come from, and what they mean.
“The difference between a good pitch and a bad pitch is all in the execution.”
– The difference between a good and bad pitch
Panel: Search Engine Optimization for New Media →
SEO! I think it is becoming more and more important. This little liveblogging from Jeremiah is really good. Some points are confusing (he was confused too), but overall, I think it raises a good point of short vs. long term. (What is always better but very few do?)
Advertising Fuelosophy 101: Candidate Obama... →
