December 2008
53 posts
Building an Effective Business Profile on Twitter →
Podcasting Is Not Even On Life Support | Six... →
“# Follower count doesn’t matter. What matters is who you follow.
# Instead of...”
– Social Media is No Place for Robot Behavior | chrisbrogan.com
Five Ways to Engage Your Customers in 2009 -... →
Pondering the Sustainable Consumption Conundrum -... →
This might be the biggest debate in the next year. Especially becuase this financial crisis has been so fast, and where has the value been destroyed. It is more likely that the value never actually existed, and our growth based drive might be wrong. This might be a little extreme, but we need to find a solution to the consumption issues.
Guest Post - What Artists Can Teach Everyone About... →
Summarized. I think this is just great.
Find inspiration outside your domain
Make your own rules.
Choose your critics wisely
Live an interesting life
10 Ways to Give Your Corporate Blog a Sense of... →
Remember, you still need to give them something for their time.
Seth's Blog: Brands, social, clutter and the... →
Social media is a medium of communication. I have alway said that, but everyone likes it when Seth says it.
Why Writing Plans Can Be SMART | Marketing Profs... →
Broken Record: Meet the New Model, Same as the Old... →
Is the long tail dead? Only 3 million of the available 13 million were ever downloaded. Is music the wrong example for the long tail? I am really starting to think so. You have to get clinical and think of a music buyer, want what influences. They are lazy (no offense), they wait for the music to come to them. Promotion matters, they need to find the music. As long as there are cars and MTV etc,...
Do You Think Social Media Will be Outsourced? →
One of the key parts of social media and a company is too develop relationships, both professionally and personally. Outsourcing this will demise such an initative. The relationship is now managed through someone else. How can that be authentic?
Time is a concern for social media. I can barely keep up with Twitter or all the blogs. It is important to streamline and find out what actually matters...
Seth's Blog: What is viral marketing? →
Conversation Agent: Top Ten Reasons Why You're not... →
(1) you don’t listen aggressively
(2) you don’t communicate purpose and meaning
(3) you don’t lead by example
(4) you don’t take calculated risks
(5) you don’t look for results, just go for the power play
(6) you don’t create a climate of trust
(7) you’re overly critical of others
(8) you don’t rally around a common goal
(9) you don’t...
Influential Marketing Blog: 9 Ways To Make Twitter... →
How to Change the World: Everything I Need to Know... →
I love Russia, and this is a really neat blog post.
The Secrets of Marketing in a Web 2.0 World -... →
Good little summary, and some good insights.
What is Influence and How do You Measure it? →
Creating Space for YOUR customer on Twitter →
This is how it should be done.
Twitter, Facebook, Digg: Can You Join Too Many... →
Criteria to pick which ones matter to you (and everybody else.)
Why Brands ABSOLUTELY DO Belong on Twitter →
reportonbusiness.com: Working for nothing, but... →
Working for a non-profit can really help you improve your experience by trying new projects that have not been presented to you in the past.
“I believe in myself.
I believe in my community and our ability to mutually...”
– The soul of marketing by Christopher S. Penn’s Awaken Your Superhero
The Financial Brand » Blog Archive » How to look... →
Do you protect your trademark and URL?
How General Motors Violated Your Trust - John... →
8 reasons GM is going to fail.
Can Your Brand Afford To Discount? | Marketing... →
Discouting is very common in a recession, and most retailers find it necessary. But what impact does it have on your brand? Especially after an economic recovery. Or is it a good time to grab market share?
10 Twitter Agendas - What’s Yours? →
And what is your company’s? Ideally you want to a show a human side, but still promote the company. I follow Ersnt & Young (my former employer) and they Tweet about EY. Their explanation from their Facebook page:
“Although Twitter is about updates, we’re also using it to conduct “live chats”. Each month we will host a chat, which will allow you to instant message with one of our...
How to Argue for Social Media →
I think one of the common themes this week has been starting small in social media. The general populace and business world might now about it, but they have not really started to use it. And to understand it, you need to use it. You also need to use it for some time. I started using twitter last Apirl, but I really did not get into until a few months ago. Over that time, my tweets have changed,...
10 Ways Personal Branding Can Save You From... →
Be this to everybody you ever know, or your customers!
PR Squared: Agenda of the Corporate Blog →
Corporate blogs are about people! not a faceless corporation.
The Blog Council | Here are a few trustworthy... →
Michael Garrity: Why Twitter will Kill Digg and... →
Michael Garrity: Why Twitter will Kill Digg and... →
7 Great Reality Checks From Guy Kawasaki →
Really good reality checks.
Guest Post - Generation Y in the Workplace... →
I think this is bang on. Worth the read for sure! Especially employers!
You Don't Need to be an 'Expert' to Succeed at... →
Just start! (but do careful with what you say.)
“3 Stages of Branding
A psychologist recently identified these three mental...”
– Capital C: 3 Stages of Branding
Seth's Blog: Lesson learned from my biggest... →
and the ever chaning business world (or ecosystem).
Understanding HP Lab’s Twitter Research →
Great post. I almost completely agree with the reasearch.
THINKing » Tough Times Call for Tough Marketers →
Get ready for the economic recovery. You need to maintain your market share now, retain top talen (maybe attract more of it) and value your customers. There is a study from the Kellogg School of Managemnt in there that is worth checking out!
Hot Off The Presses: Less Is Not More | Six Pixels... →
“The internet isn’t full, but we are.”
– Seth’s Blog: Warning: The internet is almost full
Conversation Agent: Change the Conversation,... →
Marketers Trend Toward Tried-and-True, Social... →
We will need to integrate both!
How Companies Respond to the Risks of Personal... →
Great post. Social media adoption is difficult, and ROI is hard to measure. What about some of its costs? Or your employees being poached becuase of their use of Social Media? and maybe customers who they have built relationships with going with them? (you might want to rethink that contract).
Should the New Law of Music Absorption alter your... →
What Every European Startup Should Know: 10 Keys... →
The Personal Financier: The Wine Industry: A... →
Great post about Twitter as legitimate news «... →
Frankly, I find the “debate” bout whether Twitter can be considered news or not a little funny. If someone tells you something you don’t know, is that news? Is it only news if it turns out to be accurate? Or have we defined news as something that comes from “recognized” ala “mainstream” news sources. Do you have to be a professional journalist before your information can be considered news?