“# Follower count doesn’t matter. What matters is who you follow.
# Instead of answering “What are you doing?”, answer “What has your attention?”
# Conversations are way better than “new blog post” tweets.
# Share the good stuff when you find it. (Hint: your blog isn’t always the good stuff.)
# If it feels like too much work, you’re either doing it wrong, or maybe you don’t need to be here.
# The best folks to follow on twitter is highly subjective. Use Twitter search to find the folks who might think like you.
# Twitter is a communications platform (like a phone). It’s not a marketing channel. It’s a phone that can be used like a marketing tool, if that’s your angle.
# It’s an opt-in platform. Use it however the hell you want. If we don’t like it, we don’t have to see it.”—Social Media is No Place for Robot Behavior | chrisbrogan.com
This might be the biggest debate in the next year. Especially becuase this financial crisis has been so fast, and where has the value been destroyed. It is more likely that the value never actually existed, and our growth based drive might be wrong. This might be a little extreme, but we need to find a solution to the consumption issues.
Is the long tail dead? Only 3 million of the available 13 million were ever downloaded. Is music the wrong example for the long tail? I am really starting to think so. You have to get clinical and think of a music buyer, want what influences. They are lazy (no offense), they wait for the music to come to them. Promotion matters, they need to find the music. As long as there are cars and MTV etc, getting music on will matter, and the “top” artists will make all the money. Some classic rock fans will perhaps buy the B-side of some rare band, which means there is a long tail for a specfic artist. The artist is the link to the long tail. Their single might warrent further exposure to their music, but again, this may not be common moving forward. The album is quite dead to some (most suck).
What I really think is neat is the middle market. Really specfic niches will never happen (well, maybe). The internet does give the tools an artists needs to promote, but they still must get through a gatekeeper (blog, online radio, or one of your freinds).
One of the key parts of social media and a company is too develop relationships, both professionally and personally. Outsourcing this will demise such an initative. The relationship is now managed through someone else. How can that be authentic?
Time is a concern for social media. I can barely keep up with Twitter or all the blogs. It is important to streamline and find out what actually matters to you or your company. However, this honestly can only be done through experimentation which takes time. However, why not start. Commit a half hour or hour a day to it. If it takes you somewhere, great! if not, relax, try something else. Your consumers are on these sites, but most social media only attracts certain users, keep that in mind. If you find them, then that is going to work for you, if not, they are somewhere else (maybe watching TV!).
Discouting is very common in a recession, and most retailers find it necessary. But what impact does it have on your brand? Especially after an economic recovery. Or is it a good time to grab market share?
And what is your company’s? Ideally you want to a show a human side, but still promote the company. I follow Ersnt & Young (my former employer) and they Tweet about EY. Their explanation from their Facebook page:
"Although Twitter is about updates, we’re also using it to conduct “live chats”. Each month we will host a chat, which will allow you to instant message with one of our recruiting professionals around a topic of relevance to you. In between events we will send a few tweets a week, which are intended to share helpful recruiting resources with you."
This is unique. They do their typical promotion of EY careers (mostly referring potential recruits to their Facebook page), but they also do this live Twitter meetups which show a very human side with Dan Black, their head of recruiting. I met him, really great guy.
Twitter is a great platform to talk to leading industry experts and “C” level executives. And EY has captured that. They understand that the human side of accounting is not always present. After auditing for summer, who you work with you, and the company culture is absolutly key to finding the right employer. Accounting firms need the best people, it is their capital. So recruiting is so key!
On a side note, EY probably has one of the best recruiting progams in business. After looking into marketing companies, I think they are a dismal compared to EY (and other major four accounting firms). EY also has an unbelievable culture. But do not take it only from me, Web Strategy by Jeremiah also agrees.
I think one of the common themes this week has been starting small in social media. The general populace and business world might now about it, but they have not really started to use it. And to understand it, you need to use it. You also need to use it for some time. I started using twitter last Apirl, but I really did not get into until a few months ago. Over that time, my tweets have changed, as well as who I pay attention to.
But the key point of this article is to try social media. Start a blog and spend an hour on it. I have this blog, I think a few people look at it, but I just use it to experiment, record thoughts, and see where it takes me. Why should a corporation or person or government not do the same? Do you really have anything to lose? You will never know something of its value until you try it! (or loose it).
Get ready for the economic recovery. You need to maintain your market share now, retain top talen (maybe attract more of it) and value your customers. There is a study from the Kellogg School of Managemnt in there that is worth checking out!
Great post. Social media adoption is difficult, and ROI is hard to measure. What about some of its costs? Or your employees being poached becuase of their use of Social Media? and maybe customers who they have built relationships with going with them? (you might want to rethink that contract).
Frankly, I find the “debate” bout whether Twitter can be considered news or not a little funny. If someone tells you something you don’t know, is that news? Is it only news if it turns out to be accurate? Or have we defined news as something that comes from “recognized” ala “mainstream” news sources. Do you have to be a professional journalist before your information can be considered news?