December 2008
53 posts
Communication Overtones: The Cult of Social Media... →
How Many Tribes Should You Lead? | Marketing Profs... →
“We blew it. The first major music labels were all phonograph manufacturers, but...”
– Worst Industry Statement of 2008 - Coolfer
Brand Makeovers: 3 Lessons in Reinvention -... →
November 2008
82 posts
The First-Time CEO’s Recession Survival Guide →
I think these tips are practical for any time, recession or not. Your management style should not really change in a recession. Maybe you should make slightly different decisions, to do with costs and investments.
The 4 C's of Community - Marketing & Strategy... →
Web 2.0 According to my Managing Information...
It’s the Same Only Different
Web 2.0 is…
Social
Communicative
Community
Sharing
Connective
Only with greater Reach, Participation, Visibility and Speed
What is Different?
Immediacy and Authenticty are more important than Accuracy and Authority.
The Collective is more important than the Expert.
Choice is more important than Convenience
The Value of Twitter →
Making real connections with people you otherwise would be unable to? That is true, I am discovering that with Twitter right now, but is it sustainable? When does it become overwhelming, just like external emails from customers? Or will that happen? I guess only time will tell. I am just going to enjoy it for now, until something else comes my way (I have almost stopped using Facebook entirely).
globeandmail.com: Reality returns to the Internet →
Great article. A must read. Web 2.0 needs to now be authenticated. Trust is an issue, and for it to be further adopted, this is a must.
“The age of crowd-sourcing your way to success is over,” he wrote, “and we’re heading back to the age of expertise and curation.”
“The vast majority of mainstream journalists head in the direction the assignment...”
– globeandmail.com: New, old media good for each other, Huffington says
reportonbusiness.com: Looking good in a recession →
Managing during a recession has been a topic we have been discussing for a while. This is a neat little case study on Shopper’s Drug Mart.
Servant of Chaos: Social Media Coverage of Mumbai... →
Twitter dominated the news break of the Mumbai terrosit attacks, and so it should. But how realiable is this? Is there a way to make this better? Could the Indian forces used their own communications, or something like Twitter to be more effective? Who do you trust. Trust is the biggest issues with Web 2.0. Many people are still worried about using Wiki. Wiki was also constantly updated during the...
Advertising Fuelosophy 101: If They Find You, What... →
“
Easy Functionality: users today want the ability to navigate and find information on your site without reading a book on how to do so.
Relevant Content: content is still king and it keeps users on the site and gives them a reason to return.
Interesting Involvement: offer the user something they want, find interesting, or can interact with while at your site.
Audience Understanding: it...
reportonbusiness.com: Wal-Marts to stay open 24-7... →
Is Wal-mart that recession proof? and who shops at 3am? I think there are some serious liabilities with this, as the staff will be greatly reduced during the graveyard shift.
globeandmail.com: Blogs feed information frenzy on... →
I wonder what the trends will be? Is there a way to control tweets so valuable information is not given away? Either way, twitter is becoming and more and more powerful tool that cannot be ignored. I first heard of the attacks through a Tech Blog following tweets.
Engineers Rule - Forbes.com →
Why is Honda so succesful? By diversifying strategic possiblibities, investing in the various differnet feul replacement technologies, instead of puttng all their eggs in one basket (GM, Chrysler etc.) Microsoft has always done this (think Xbox, Cloud Computing, Windows, Black Berry), and well, as much as Apple has grown, Microsoft is still on top.
Get Through the Fluff with Twitter →
140 Characters - you have to get to the point.
“Some bosses don’t want to hire people who have a vision, a personality and...”
– Seth’s Blog: The You Show
“From the leading edge of the internet industry looking forward, there is really...”
– 24/7 Wall St.: Google (GOOG): Web 1.0 Dies Without A Replacement 