As I think of focus and passion for my blog (cycling, ultimate, Toronto, life, or marketing) this might help. I think the main point is that it has to be from your personal experience, and so far, that is all my tumblr is, random thoughts and finds.
I think it depends on your audience (all about the medium) and what publicity you are looking for. Oprah or the New York Times is a very specfic market, the interent, maybe a little more focused, or less, depending on your options.
So after going in and out of the staff room yesterday, everyone was watching Girlicious. I wanted to kill myself. Other than that thought, I thought about a few things. Two things, what do these companies want? and get customers early and committed.
Tv Shows want viewers, so if you are making fun of it, like me watching 5 minutes of Telia Tequila, or people who actually get committed, they win. Of course it would be nice for this money to be spent on good well written programming, but there probably is not enough good ideas out there, but maybe some more of them could get pursued (HBO). Anyway, they win. But the second part is what matters, I now know what Girlicious is.
For me, it is my friend saying, look, they have a top “selling” album. They got their customers committed and attached, interesting for branding. Milk it for all its worth, and music and tv (mainstream) are completely linked. But then again, what American Idol winner ever was really successful, other than Kelly Clarkson, but she has Swedish songwriters (the best).
My point, get customer commitment early and through emotion. Very successful.
Does your product, service, community, job have an online communty? Why do certain profession not have one? Such as residence staff. Well, I guess most people are behind, but a few diehards, could really learn something from someone else, such as UBC and Western connecting.
Right on, but how to motivate the employee? the player of a team? to win (the goal of profit)? just like Seth’s post earlier, it is a tough gig. I have learn a bunch from my leadering people professor, but I still crave more. 6 steps of persaussion is the way to go.