May 2008
62 posts
Is your Company Market Driven or Product Driven? →
Why Targeting Selective Perception Captures... →
How do you Argue? →
Social Media Marketing Primer: How Blendtec Got... →
Conversation Agent: Marketing as a Second Language →
Attention Boomers: Generation Y Expects To Find... →
The moral (and economic) value of saying you’re... →
7 Steps to Small Business Marketing Success | Duct... →
Yup! True!
Going Negative in Political Advertising — HBS... →
vs. in consumer advertising. Great post.
Capital C: Can Iconic Brands Survive Line... →
Heineken Light…Good Idea or not? Brand might be faulting.
How Much Would You Pay for Free? - Marketing &... →
Becoming more and more an issue with the internet. Think piracy.
hypebot: Can The Music Industry Save Itself? -... →
Great post. Love the last point…so true.
I Don’t Know! » The Buzz Bin →
Honestly build trust. Brands = trust. Trust means they know you will deliever. Just say after, I will get back to soon and then make sure you do. Develop the conversation. The second part will be a home run, I promise.
reportonbusiness.com: Oil price defies swelling... →
Oil Bubble?
Conversation Agent: Integrated Marketing: Digital... →
cool!
“Getting People To Pay For Your Music,” or “You... →
Dancing - people pay for it because they want to. I do, if its good music, sorry Ceeps. Why can we not do it with music? Exclusivity is the only time I pay for music and I like material items. But why else?
The Importance Of Being An Early Adopter →
Twitter, being there before anyone else and creating a following. Expert knowledge and six tactics of persaussion I say.
Conversation Agent: Power and Collaboration →
Viral Marketing Secrets: Using the Whole World →
reportonbusiness.com: Beer drinkers are ‘trading... →
Question, so they are moving away from permium brands. Are you going to stop marketing? Is it cyclical? Ok, budwieser, if I can count you as a premium brand (I don’t, but we are talking about Miller here), market now. Steal the market. Do the recession marketing, and when things get better, more profits to you. Long Term thinking. How long has a recession lasted in the US since the great...
Damage Control: Tim Horton’s Reverses Firing for... →
A simple timbit hand out is Walt Disney’s Wienie (see early post). It is Seth Godin’s marketing definition, “make promises, overdeliver them.” What does a timbit cost that retail location? Probably next to nothing. What kind of customer service does that achieve? Exactly.
Seth's Blog: Packaging for retail →
Wow. Pointing out the obivous, but its so true. Are you following his blog yet?
24/7 Wall St.: GE (GE): A Proxy For US Economy... →
reportonbusiness.com: The bike that launched a... →
Asspcoiation can be a use issues when it comes to major purchases, especially in sporting (think sponserships of pro athletes). But at the end of the day, a product is a product. Any merger/acuqistion can ruin that. If Doral can mantain Cannondale’s reputation, that is great. I still call them crack and fails, but that is a personal opinion, I don’t care who owns them, I rather own a...
Niche Marketing in Social Networking →
Yup. They know where you have been and arn’t afraid to target you. It is good thing, you only get ads you would “consider.”
globeandmail.com: Market Blog - Spotlight on... →
Big issues, especially in Canada. We need now more of a sustainable competitive advantage than just our “chaper” dollar.
G.E. Looks to Sell Its Appliances Unit - Mergers,... →
Does this make sense? I know you need the cash, but what would Alec Baldwin say? This was part of GE’s bread and butter, and now they are selling, but then again, they do this all the time, buy, sell, buy and sell.
Nike May Run Off With an Asian Rival - Mergers,... →
Buying a brand to build a brand? Does this make sense? Is it for brand presense? or more likely the distrubtion network. At least, that would be the only reason why I could buy a brand. I want to puch my brand, in this case NIKE.
Hear 2.0: "It doesn't have a Wienie!" →
The Wienie, the little extra your customers did not expect. Overdeliver, rule number 1 of marketing.
“H.G. Wells quote, “When I see an adult on a bicycle, I do not despair for...”
– Streetsblog » Amsterdam? Copenhagen? Nope: NYC.
“The Walrus has an article this month on cycling entitled “Geared Up: On...”
– Google Reader (194)
The realities of customer engagement (hint: it’s... →
Mostly about the bad, and it really maters. These items should be evaluated in any good strategy. Remember your own resources are something you always have to evaluate first. Then again, I think these are still positive, it comes down to how you handle them.
globeandmail.com: Dancing in The Bubble →
gibby: Tel Aviv Anyone?
Starbucks: Building Innovation with Customers |... →
Good job starbucks. Helping the convesation. I applaud you.
Push vs. Pull Marketing →
Great simple definitions, and the changes to Pull Marketing from Web 2.0.
For The Last Time, The CD Is Not Dead →
This also goes back to the ageist marketers. Middle aged people buy cds. Hell, I buy some cds. I perfer the physical copy. In the perfect world, I would have all vinyl with high quality mp3 conversions (but I need a better job (not a student)).
Public speaking a competitive marketing skill |... →
Yup! Look at the tool Steve Jobs! (Beards are cool, but I perfer Sidney Crosby’s moustache). But Seth Godin, great communicator, and well, it is Seth Godin.
The Impact of Social Media on Channel Marketing... →
Look for the B2B again. Key to success.
“Brand Building is most frequently accomplished through blogs, second life,...”
– Internet Marketing and PR Strategies Work for BtoB “And it would seem that B-to-B marketers that see these online platforms as PR tools - Brand Building is most frequently accomplished through blogs, second life, social networks, viral videos, wiki and their own websites.” ” And...
“What Every Good Marketer Knows:
* Anticipated, personal and relevant...”
– Seth Godin This is the best thing ever. I wish I had this for my marketing exam. Should I send it to my prof? Reply by email jcoates.hba2009@ivey.ca.
Aging with music - Music Think Tank - Music Think... →
Well, this is horribly true. Who is going to buy music in the near future? Oldies. Will they buy it anyway, maybe? But targeting will help. They can afford it, and they like cds. Number 1 record of all time? Best of the Eagles. Think about it. Get the connection? Face it, I am not buying that tripe. Sorry, don’t like them (but I do like a good cover of them). But I am internet savy (for...
Getting Beyond Short-term Thinking →
Well, it is always the moral of the story. Classic arguement. Long term gains vs. short term gains. Qualty results mater, as the stock market is based on multiples, or so I have heard from investment friends, but the biggest part of DCF model is its terminal value (future of all earnings if status quo) (long term plans, if announced (should be in the Annual Report) should be factored in. Maybe it...
The iPhone is No BlackBerry Bold - Columns by PC... →
iPhone - For the People Blackberry - For Corporate People
Six Career Tips →
Microsoft’s Brilliant PR Strategy for Xbox 360:... →
Influential Marketing Blog: 10 Questions About... →
I need to read this book.
The Inefficiency of Conferences →
And what they should accomplish. I have presented at them, and it is difficult. I think what is needed to passion for appropiate goals. If someone is passionate and talking to me, I will listen.
