Could this all be caused by Apple? Or market speculation (like oil)? What is interesting is that Apple, for the Ipod started a new industry. For the computer, the second biggest market player (easier position to be in). Will the Iphone be able to be successful? They will be second for a while unless they can get the business players. Or should they concentrate on the people who do not own Blackberrys? That is what I would do. And then after these younger adopters move into business, they can probably bring the Iphone will them. Apple, be patient, it will probably happen, unless RIM comes out with something cool.
Apple has the advantage of being the second market player, as they can react more easily and do not feel they have to be on top all the time. For computers, they need to stay the second market player, as part of their appeal is avant-garde, but that is slowly drfiting away (go into a Starbucks).
Ok, so Obama grew up in the 70s, so he has his taste down (Marley, Dylan etc.). Typical, some edgy things like Maggie’s Farm, but no real stand out. It is a kind of “pussy” as Jack Black would say in High Fidelty. I was hoping for some random new indie act, like a Sigur Ros, or Sufjan Stevens (especially Illnoise). But oh well.
The other interesting thing is, what will I be listening to when I am 40ish. The same stuff I have been listening to the last ten years, and for the next ten years (like Obama in the 70s). I at least hope I can follow music my whole life (at least through year end indie lists).
Ernst & Young made the list (my current employer). Good on them. Facebook is a good way to reach recent graduates (needed in the accounting industry). It is easier than LinkIn, as I would be surprised how many of them know of it. But still, I think LinkIn is a better choice, as Facebook I am hesitant to have my employer look at (nothing reall that juicy on it, but still). But anyway, for “Web Strategy by Jeremiah” to recognize it, makes me impressed (but I think it is more for the US as I never saw it before).
All of these tools are DIY types, which is important (and are cheap). In today’s internet age it is really easy to get your music out, if your fans know where to find out (ie your website). Because they are cheap, a band does not need a record company anymore. Record companies really should not exist (nor should Itunes) as the distrubution systems. Radio is still a bit of an issue, illustrated by the success of Lil’ Wayne, but to get a start, use these tools. Maybe in the future, Radio will just look to specfic websites, instead of having record labels force them to play the music that the record label wants. I hope these tools help bands get closer to their fans.
49. The Dude’s Gran Torino
Type of car: 1973 Ford Gran Torino
Special features: Nihilists hate it.
Appears in: The Big Lebowski
It’s rare that a car fits its owner so perfectly, but the Dude and this car are a perfect match. By the time the movie is over, it’s been stolen, vandalized, crashed into a dumpster, and set on fire, but nonetheless, the Dude abides.
Packaging! Creating a story, and also following it up with a more detailed website. Brillant move, because choclate can be an impluse buy, and if you are buying choclate (already decided on the brand), but you see something interesting, you are probably going to try it. This company really did a good job at aligning of all its communications with the consumer.
Some of these are really clever, but do they deliever a key marketing communication?
They all get our attention, so they get one key objective. They also stand out from the other million messages that you have received that day. Also important in today’s market.
In most of these cases, they just want to make you aware of a service, whether you use that service or not is whether you need or want it, but most of them clearly give you an idea of what they are. So, they are, for the most part, effective.
The internet a social tool? Women are more social? Therefor they are online, yet men still dominate. Market to women, could be a untapped market (I am sure people are, but there is always more) (I wonder what Hilary Clinton would say?)
But how would someone find that out? Is the resume dead? At the end of the day, it is who you know, and who you have impressed. They used to be called references. Now, you have lots, and certain friends (without working for them) might be able to give you some sort of crediability. But then again, does it matter? Should a company look into the RSS feeds you follow?
Good idea? Maybe. Does it really matter? Will it get someone interested in a MAC that would not normally be? I do not think so. Most people consider MACs now when buying a computer, I know I am right now. An Ipod might help, but not really. Making a computer purchase is a big deal, and simple few hundred dollars should swing your deal. You have this machine for a few years, so you need to get what is right.
When I was handed this big, fat, cool-looking (auto)biography of the late BBC Radio 1 DJ, John Peel, I wasn’t sure what to expect. I’m not a music expert, and so I was skeptical about what it might hold for me: Anecdotal stories about bands? An exhaustive history of British music? A series of half-baked, retrospective philosophies about life? None of these thigns would be worth the substantial chunk of time I would have to spend ploughing through this 450 page tome. Fortunately, it was none of them. As I waded into the substantial text, I found that this book consisted of the entirely approachable, charming, and at times elegant reflections on the life of man… that just happen to be from the perspective of a guy who has known all of the most important bands in the last 40 years.
This book also has the benefit of an interesting structure. Mr. Peel himself (whose real name is the much less catchy moniker, Ravenscroft) began the narrative, but passed away roughly 200 pages into the text. His wife, Sheila, takes up the remainder of the story, trying her best to emulate her husband’s story-telling. For the most part, she succeeds.
The tone of the book is self-deprecating but not simpering, colloquial but not overtly casual, and, to recycle a word, just plain charming. There’s very little to dislike about John Peel, either as an author or a man. I found myself enraptured by his little stories and jokes, and subtly coaxed into knowledge of late-20th century music as a result. Had Peel lived to complete the entire work, it would be a masterpiece.
My issue with the text, however, comes with Sheila’s assumption of the narrative. She’s a very endearing writer, but less effectively digressive than John. While he skilfully interweaves thematically significant anecdotes from his later life with his chronological description of his childhood, Sheila is too linear. Her portion of the book tends to drag, an effect that is exascerbated by the fact that she writes over 200 pages without a single chapter break. Despite the fact that I was thoroughly enamoured of John Peel and his family, I found myself counting pages to the book’s end.
Having said that, some of the most emotionally arresting moments of the text occur in Sheila’s portion. These two clearly love each other to an almost unimaginable degree. At one point, Sheila describes an episode in which she suffers an unexpected brain haemorrhage while John is on vacation. Her daughter calls John and tells him the news, to which he responds in a fit of emotion: “Do you realise that if your mum goes, I go too? I don’t want to go on living without her.” To a guy who idealizes marital relationships, this is definitely a tear-jerking moment, and not the only one in the text. The final segment of the book, in which Sheila describes the response to John’s death, had me openly crying (yes, I’ll admit it) for the whole subway-ride home, much to the alarm of my fellow commuters.
Really, I think that has to be the final word on the text. Despite its length and the awkward style in the latter half, I felt sufficiently attached to John Peel to cry at his death and personal trials. Ultimately, emotional engagement is what makes a text like this worth reading, and so its a success. With some fun stories about great bands thrown in almost as a seasoning, this charming story of a man’s life is very endearing. My final assessment: it’s not world-changing literature, but it’s worth the wade.
Great review. Alex, you should do this full time.
I gave Alex this book, and I think it is a great review, very accurate, and I completely agree.
I really don’t believe podcasting is a bust. I feel it is a vital part of the new content in high demand podcasts. The thing is it can’t just be thrown in as an actual commerical. I am a scholar of the TWIT approach, make an actual relationship with your sponsor and make them almost a character in your show. As such, it is a bit old school, the advertising is expected in the show and the show is behind the desirable product. The way to think of this is if Tide made a pod cast about stain removing. It would obviously say Tide is the sponsor and that the Tide was used along with other products as the stain remover. You want to avoid advertising as an interruption and make it an expectation the product placement will occur in order to enjoy great content. Not the other way around where commercials and add placements are slapped in without thought or relevance to the content. About two weeks ago everyone was freaking out about the safari add blocker plug in. I see this as more of an opportunity for integrating addvertising into the content. I use add blocker but I can’t block the adds in a podcast i subscribe to. I wouldn’t want to either because the adds are part of the podcast experience. They have become valuable content on their own if done correctly and thoughtfully.
A cheap gimic? Maybe. Good product? Yes. So, good product + Gimic = success, at least enough for a Word of Mouth strategy to work. The gimic is needed to drag people into the product (like advertising), if the product is good, success.
Online advertising, always a problem. If I think the advertising is relevent I will read it or listen to it (Podcast or what not). But once I have seen it once, I tend to ignore it in my reader. So, it goes back to obvious marketing principles, find your target audience and communicate to them. Social media advertising (or some sort of data mining) could be an answer to better target.
Seth is bang on again. Last year I work at Service Canada Centres for Youth, and the first two weeks we were getting ready for the grand opening of our center (the official open, we already had people coming in). So we go to a location in South Brampton (we are in the Northeast), and we are the only ones there. The whole thins was an entire waste of money.
“At the risk of offending actual (talented) designers, here’s my quick list of seven (mostly for print… the web is a slightly different story):
1. If you want professional results, hire a professional.
2. Don’t use the built-in fonts that come with your PC. (Type is cheap. Invest.)
3. Headlines in sans serif. Body in serif. (Easy tip—headlines are bold and condensed.)
4. Black type/Light background. Don’t screw around unless you have some sort of design point to make. (Goth bands, it’s all yours).
5. Headlines look great reversed. With two caveats: 1. don’t overdo it. 2. make sure you leave plenty of black around the border.
6. TYPE SIZE! Too big is good. Too small is good.Just right might be a problem.
7. Line spacing! Use less or more than the automatic. 14 point type probably deserves 15 or 16 point spacing.”—Seth’s Blog: 7 Tips for Amateur Type Designers
I am totally agree. For any company they need to think about this, especially as “we” start to work for them. I open my google reader at work and everyone is like “What is that” looking at headlines was WSJ, Globe and Mail, Reuters, Etc. and all my personal music, ultimate and cycling items.
If my work only new the power of RSS, it could change everything. My school should more RSS feeds, my work, and my friends.