June 2008
52 posts
PR Squared: How Social Media will Change Marketing →
globeandmail.com: RIM misses profit forecast →
Could this all be caused by Apple? Or market speculation (like oil)? What is interesting is that Apple, for the Ipod started a new industry. For the computer, the second biggest market player (easier position to be in). Will the Iphone be able to be successful? They will be second for a while unless they can get the business players. Or should they concentrate on the people who do not own...
globeandmail.com: The tunes that get Obama moving... →
Ok, so Obama grew up in the 70s, so he has his taste down (Marley, Dylan etc.). Typical, some edgy things like Maggie’s Farm, but no real stand out. It is a kind of “pussy” as Jack Black would say in High Fidelty. I was hoping for some random new indie act, like a Sigur Ros, or Sufjan Stevens (especially Illnoise). But oh well.
The other interesting thing is, what will I be...
WatchAndrew Bird, always cool.
Pow! Right Between The Eyes! Andy Nulman's Blog... →
Packaging improvements, Coke wins an award and considers letting advertisers advertise on their cans/bottles.
Social Media Strategy- The Planning Stage |... →
The Most Powerful Persuasive Element of Blogging |... →
I think this is for relationship building as well.
Conversation Agent: Evolution of Business →
New evolution with good old social media (not really old, enough said about it)
1. Market reputation and authority create new options
2. Consider the costs of not doing
3. Customers and markets don’t stand still
4. Simplicity gets results
The Pendulum Swing? » The Buzz Bin →
Modeling The Real Market Value Of Social Networks →
I really like this little model they used based on previous deals (using multiples, what everyone else uses) and comparing them. Oh, how I should be in finance.
Diving Safely into Social Media - Getting Ready to... →
Ongoing list of Social Media in the Financial... →
Ernst & Young made the list (my current employer). Good on them. Facebook is a good way to reach recent graduates (needed in the accounting industry). It is easier than LinkIn, as I would be surprised how many of them know of it. But still, I think LinkIn is a better choice, as Facebook I am hesitant to have my employer look at (nothing reall that juicy on it, but still). But anyway, for...
hypebot: Top 10 Indie Music Marketing Tools →
All of these tools are DIY types, which is important (and are cheap). In today’s internet age it is really easy to get your music out, if your fans know where to find out (ie your website). Because they are cheap, a band does not need a record company anymore. Record companies really should not exist (nor should Itunes) as the distrubution systems. Radio is still a bit of an issue,...
globeandmail.com: Comedian George Carlin dies →
Not a bad little biography. I just remeber his golden times on Shiny Time Station. I really wondered who casted him for such a part. Anyway, I always enjoyed his jokes, and he will be missed.
Pinkbike - Photo of the Day
Seven Tips for Managing Price Increases — HBS... →
Links of the Week (Marketing)
There’s Only One Way To Win At Social Media And Word Of Mouth Marketing
How to Read the Groundswell and Increase your Business Success Threefold
Communication strategy for a transparent world
Starting a Social Media Strategy
Your Social Media Strategy Starts with Monitoring
It’s The Relationship, Stupid
Employees “sell” Apple Macs to Their Bosses
Why Social...
The Opportunities and Challenges of Corporate,... →
The Five Questions Companies Ask About Social... →
Social Media Early Adopters: Pioneers, Settlers,... →
Seth's Blog: Small is the new big →
Alex and I aruged over this for a while. Do small comanpies need to become big? Craiglists did not, but Ebay did, who is more successful now?
“49. The Dude’s Gran Torino
Type of car: 1973 Ford Gran Torino
Special...”
– ROTTEN TOMATOES: Total Recall: 50 Most Memorable Movie Cars
Chocolate Lovers Take Note | chrisbrogan.com →
Packaging! Creating a story, and also following it up with a more detailed website. Brillant move, because choclate can be an impluse buy, and if you are buying choclate (already decided on the brand), but you see something interesting, you are probably going to try it. This company really did a good job at aligning of all its communications with the consumer.
19 Best Ads I Have Ever Seen - UADDit →
Some of these are really clever, but do they deliever a key marketing communication?
They all get our attention, so they get one key objective. They also stand out from the other million messages that you have received that day. Also important in today’s market.
In most of these cases, they just want to make you aware of a service, whether you use that service or not is whether you need or...
How Marketers Can Manage Price Inflation - John... →
Sex & the City: A Marketer’s Dream » The Buzz Bin →
Women and the internet…
The internet a social tool? Women are more social? Therefor they are online, yet men still dominate. Market to women, could be a untapped market (I am sure people are, but there is always more) (I wonder what Hilary Clinton would say?)
Why Emotional Benefits Are the Key to Reader... →
Agreed. Especially for impluse purchases, or smaller ones. I would like to think when making an investment that you do use your head a little more, but then again, MACs are cool, and I still want one.
Will Companies Value Your Personal Network |... →
But how would someone find that out? Is the resume dead? At the end of the day, it is who you know, and who you have impressed. They used to be called references. Now, you have lots, and certain friends (without working for them) might be able to give you some sort of crediability. But then again, does it matter? Should a company look into the RSS feeds you follow?
10 Best Practices of Online Music Promotion -... →
They are all good practices.
Just think of Radiohead, any band can do that. Low distribution costs, and giving the power to the fan. Essentially good fans are what you need, and WOM should be dominating this market.
How to Build a Better Content Model for Your Site:... →
Long post, but good.
Tech Trader Daily - Barron’s Online : Apple's... →
Good idea? Maybe. Does it really matter? Will it get someone interested in a MAC that would not normally be? I do not think so. Most people consider MACs now when buying a computer, I know I am right now. An Ipod might help, but not really. Making a computer purchase is a big deal, and simple few hundred dollars should swing your deal. You have this machine for a few years, so you need to get what...
Social Media Is Free. You Don't Even Need A... →
Agree. Anyone can participate, and part of its success if being free.
For business, it is free, so why not? Why not create an online community to enhance the conversation between you and your customers (or an offline one!).
My Latest Read: John Peel, Margrave of the...
discrepantawareness:
When I was handed this big, fat, cool-looking (auto)biography of the late BBC Radio 1 DJ, John Peel, I wasn’t sure what to expect. I’m not a music expert, and so I was skeptical about what it might hold for me: Anecdotal stories about bands? An exhaustive history of British music? A series of half-baked, retrospective philosophies about life? None of these thigns would be...
RSS Advertising Yes - Podcast Advertising No | Six... →
gibby:
I really don’t believe podcasting is a bust. I feel it is a vital part of the new content in high demand podcasts. The thing is it can’t just be thrown in as an actual commerical. I am a scholar of the TWIT approach, make an actual relationship with your sponsor and make them almost a character in your show. As such, it is a bit old school, the advertising is expected in the show and the...
How to Create Remarkable Content When There’s... →
Copyblogger, always good. I like the restrictions part, becuase I think this is necessary for good content.
Are Marketing and Mathematics Getting Married? |... →
Competeting with analytics!
Manhattan Milk: What Was Old Is New Again |... →
A cheap gimic? Maybe. Good product? Yes. So, good product + Gimic = success, at least enough for a Word of Mouth strategy to work. The gimic is needed to drag people into the product (like advertising), if the product is good, success.
RSS Advertising Yes - Podcast Advertising No | Six... →
Online advertising, always a problem. If I think the advertising is relevent I will read it or listen to it (Podcast or what not). But once I have seen it once, I tend to ignore it in my reader. So, it goes back to obvious marketing principles, find your target audience and communicate to them. Social media advertising (or some sort of data mining) could be an answer to better target.
Seth's Blog: Not so grand →
Seth is bang on again. Last year I work at Service Canada Centres for Youth, and the first two weeks we were getting ready for the grand opening of our center (the official open, we already had people coming in). So we go to a location in South Brampton (we are in the Northeast), and we are the only ones there. The whole thins was an entire waste of money.
PR Squared: SWOT Analysis for the PR Industry →
Pretty good. What else can you do a simple SWOT analysis for?
Grade Your Press Release « PR Meets Marketing →
Could be an interesting tool to use. Hopefully it works. But I think this post really helps you identify some criteria to evaluate your Press Release, or at least something to keep in mind.
Servant of Chaos: Measuring Community Velocity →
Good measurement technique for social media.
Add Spark to Your Writing With These 3 Simple... →
Communication Overtones: Is PR Paid to Lie? The... →
What do you think is better in the long run? Honesty or lieing? What builds better relationships? Some times answers need to be delayed, just follow it up with an appropiate response promptly.
“At the risk of offending actual (talented) designers, here’s my quick list...”
– Seth’s Blog: 7 Tips for Amateur Type Designers
My Five Basics for Financial Success - Canadian... →
Agreed.
“One of the things that I learned was that marketing = learning and vice versa.”
– Servant of Chaos: Death of Education and the Dawn of Learning Great post.
Servant of Chaos: How Teens Live Online -- Get... →
I am totally agree. For any company they need to think about this, especially as “we” start to work for them. I open my google reader at work and everyone is like “What is that” looking at headlines was WSJ, Globe and Mail, Reuters, Etc. and all my personal music, ultimate and cycling items. If my work only new the power of RSS, it could change everything. My school should...
