Could Russia be the next big internet powerhouse? It is a perfect country for expansion as there are limited ways to connect its many people, and being the first into this population could have huge first mover advantages.
I am off to my family’s favorite restaurant for dinner tonight. It is called Greece. My asked me to find the number. I immediately go to Google. Well, with a name like Greece, it becomes a little more interesting, especially when most restaurants lack a website. So, I needed to type in “Greece restaurant Toronto” and it was still a little complicated to find it. Without knowing it as well as I do, it was difficult. I think in the restaurant, having a unique and memorable name is needed, so you can find the address/phone number easily. Also, Greece, every time I hear it, it reminds me of grease, not a good thing in our current eating culture.
Behavioral Targeting through web data is a good thing! It means I can get relevent communications (advertisements) to me. I love looking at the blogs /rss feeds that my Google Reader suggests for me. I have a found a bunch of useful reads because of it. Behavioral targeting (in an ideal world) should lead to me to being bombarded by relevent communications, instead of millions of useless ones daily (inspiring such comments as advertising does not work (it would if it was targeted for you)).
There is a fine line, but the user has all the control. We do not have to go on the internet, and I can control everything I publish on the internet. As long as certain controls exist, such as turning off data mining from my google searchs, there should be no problem. But if they can find me the relavent communication that I need for the long tail of products that I constantly need/want, then I have no problem with it.
Marketing is all about trust. Without it, no one will trust the brand, the seller etc. The only way to get that trust is through being authentic. Today’s tools give us the ability to connect on a grander scale then ever before, but also allow us to feel secure about connections without a real trusting relationship (most people are inherently lazy). Put the little extra effot, you can connect with lots of people while being authentic, and do whatever you with it (marketing perhaps?).
“Google understands better than any other company that a search engine needs to achieve two goals in order to be successful: it needs to be simple to use and it needs to get rid of users as quickly as possible.”—Google Understands What Other Search Engines Don’t
The future of news? All amature, no publishing, just real people talking about what they see in real time. Why not! All these tools are to speed communications up. Then everything will go to Seth Godin’s Cloud
Does anyone want to go canoeing? To see some nature? Some real things, where there are no highways or people?
I just got back from Orlando for the Ernst & Young International Intern Leadership conference. Wow. I never want to go back to such a place again. I cannot stand it. I wish I was in the Yukon with Alex, with some natural beauty and more culture than Orlando. I will say that Disney World had some sweet, very theatrical rides, but the whole experience lacked heart (Aerosmith’s Roller Coaster is awesome (and I am not a ride guy).
I did meet EY’s global CEO. He sat beside for the opening dinner. I talked to him, and I was very impressed with his speech. So down to earth, and approachable. He did his speech and came down, patted me on the shoulder and said “John, how was that?”
I might just do this accounting thing. I talked to some of EY recruiters about social media, and I think I can help them out, so I might have just found my calling. I just need to work more at Twitter, or the next social media phenomenon (Facebook), so I am adopting Michael Raynor’s philosophy about Microsoft, be a little in everything, so you know what is the next thing before anyone else (think Xbox, makes some money, but it is just in case the gaming console takes over the industry.)
I think just about every body needs a creative space. I always used to work with what I had, but I really enjoyed my Saugeen’s Don room. A nice couch, two chair and table to organize things, relax, read and write. I also had a lap top to move around with me. My desktop was also there, where I spent most of my time. It was also connected to my stereo system, as well as my entire music library. All I really needed was a second monitor, but that will come very shortly…
People always asked why I never studied in a library, well, there is the answer. This year, things might change, living in a house, and going to Manchester, so onto a Mobile situation.
This post is basically saying that the formalities of building a network still exist, even though the average person might choose to ignore it.
I only add friends on Facebook of people that I know, that I have meet in person, or know through a different, more interest based and trusting social media site. I know how they know me, and if I don’t I usually ask.
So basically it is saying to use testimonials. Lame. Testimonials have been around for years, but a good friend recommending something to me is a quite different. I trust them.
When I go to Bay Bloor Radio in Toronto, I trust their service and repair people, becuase my dad does. If they recommend something, I listen. Some banner ad is not going to get that trust. I need that relationship, either with a brand, or a friend.