August 2008
62 posts
Workflow- Social Media for Marketers |... →
How to Use Friendfeed as a Collaborative Business... →
I just got Friendfeed. None of my friends are on it, and I have not really explored it, but this post really shows some of its advantages.
What martial arts can teach us about... →
Seth's Blog: The first law of mass media →
Be Authentic, Not Lazy.
The Publicity Hound’s Blog » Prepare for an... →
For anyone, but esp. anyone in PR. Interviewing with reporters could be holding you back from your next promotion (only relevent for Top Execs).
What's the right bounce rate | Small Business... →
Russia Is Rising In Internet Population →
Could Russia be the next big internet powerhouse? It is a perfect country for expansion as there are limited ways to connect its many people, and being the first into this population could have huge first mover advantages.
» Advertising in bike lanes • Spacing Toronto •... →
16 Things I Wish They Had Taught Me in School →
Servant of Chaos: Understanding Facebook for... →
Buzz Canuck: Social Media Tribal Occupations - The... →
How to Listen for Opportunities on Twitter |... →
If I Had a Startup, I’d Send All My PRs on... →
50 Ideas on Using Twitter for Business |... →
Bang on. Great start up advice.
How to Overcome Social Media Scare Tactics →
Seth's Blog: Destroying happiness →
Interesting take on acquiring customers, retaining customers, and being a marketer.
Conversation Agent: Don't Tell, Show Them! →
Execution matters. A few techniques that can help you bridge from telling to showing:
Taking the time to respond - how many opportunities have you missed to be part of the conversation about your business?
Building on existing content to respond (not react) - the difference between messaging and conversation lies in listening. Show them you are and then take the conversation to the next level.
...
“Research Response Recovery”
– Communication Overtones: The 3 Rs of Crisis Management
Jay Leno on American Car Quality - Portfolio.com →
Jay Leno nails it. It is all about the product, and marketing it accordingly. If you are GM, you have a terrible product, and you are hopeless. Marketing will never save GM.
Toronto Journal - In a Cyclist-Friendly City, a... →
The Saga of Igor Kenk, I sleep easier knowing he is not stealing bikes anymore.
Names - Choosing A Good One for Google Search
I am off to my family’s favorite restaurant for dinner tonight. It is called Greece. My asked me to find the number. I immediately go to Google. Well, with a name like Greece, it becomes a little more interesting, especially when most restaurants lack a website. So, I needed to type in “Greece restaurant Toronto” and it was still a little complicated to find it. Without knowing...
Seth's Blog: The dead zone of slick →
Again, its about being authentic, being true to what you know. Do not be a poser.
Web Strategy: The Evolution of Brands on Twitter →
The First Cyberwar and Social Media’s Role » The... →
Seth's Blog: The intangibles →
Brand Culture Is the Brand Belief - Marketing &... →
Buzz Canuck: The 27 Types of People You Want To... →
Guidelines for Brands Using Twitter - Marketing &... →
How To Prove The Value Of Social Media | Six... →
Behavioral Targeting – Where’s the Fine Line? |... →
Behavioral Targeting through web data is a good thing! It means I can get relevent communications (advertisements) to me. I love looking at the blogs /rss feeds that my Google Reader suggests for me. I have a found a bunch of useful reads because of it. Behavioral targeting (in an ideal world) should lead to me to being bombarded by relevent communications, instead of millions of useless ones...
Seth's Blog: Old marketing with new tools →
Marketing is all about trust. Without it, no one will trust the brand, the seller etc. The only way to get that trust is through being authentic. Today’s tools give us the ability to connect on a grander scale then ever before, but also allow us to feel secure about connections without a real trusting relationship (most people are inherently lazy). Put the little extra effot, you can connect...
Why Brands Are Unsuccessful in Twitter →
It is bang on.
Crises Tracking on Twitter: The Benefits –and... →
See earlier post. (About Toronto’s Propane’s Explosion, too bad I was not in the city when it happened)
How to Create a Viable Search Competitor →
I think this is a relevent post for any startup.
“Google understands better than any other company that a search engine needs to...”
– Google Understands What Other Search Engines Don’t
How Marketers Can Manage Price Inflation - John... →
Very true.
Instant news just got faster: twitter and the... →
The future of news? All amature, no publishing, just real people talking about what they see in real time. Why not! All these tools are to speed communications up. Then everything will go to Seth Godin’s Cloud
Buzz Canuck: Word of Mouth Storytelling - 10... →
Perfect.
Social Media and the Olympics - What Brands Are... →
Great Post
» 5 Amazingly Embarrassing Corporate Songs →
ERNST & YOUNG made the list!
Orlando - I Learned, Laughed and Wanted to Canoe
Does anyone want to go canoeing? To see some nature? Some real things, where there are no highways or people?
I just got back from Orlando for the Ernst & Young International Intern Leadership conference. Wow. I never want to go back to such a place again. I cannot stand it. I wish I was in the Yukon with Alex, with some natural beauty and more culture than Orlando. I will say that Disney...
The Art of Nonconformity » Building a Command... →
I think just about every body needs a creative space. I always used to work with what I had, but I really enjoyed my Saugeen’s Don room. A nice couch, two chair and table to organize things, relax, read and write. I also had a lap top to move around with me. My desktop was also there, where I spent most of my time. It was also connected to my stereo system, as well as my entire music...
16 Questions to Ask Yourself When Listening to... →
Who Should You Friend On Facebook - Krishna De:... →
This post is basically saying that the formalities of building a network still exist, even though the average person might choose to ignore it.
I only add friends on Facebook of people that I know, that I have meet in person, or know through a different, more interest based and trusting social media site. I know how they know me, and if I don’t I usually ask.
A Crash Course In Word Of Mouth Marketing -... →
So basically it is saying to use testimonials. Lame. Testimonials have been around for years, but a good friend recommending something to me is a quite different. I trust them.
When I go to Bay Bloor Radio in Toronto, I trust their service and repair people, becuase my dad does. If they recommend something, I listen. Some banner ad is not going to get that trust. I need that relationship, either...
hypebot: ITunes Top US Music Retailer →
Really? No way? They changed the distrubtion model and it worked? You mean I can have crazy music impluse buys in one click? Can get every Grateful Dead song ever?
So a long tail, and a conveient and easy to use model works. I guess it is called the internet.
hypebot: Google Launches MP3 Search In China →
I guess this is the begining of the end of Hype Machine. Hopefully Google can give us some cool analytics on blogs etc, and provide a faster better built engine than Hype Machine, unless of course they block us out of our accounts…
