“Delivery for sudden hunger attacks”
Challange: To increase awareness of FLY PIZZA’s night delivery service especially among young target.
Solution: Many FLY PIZZA’s customers are young smokers and save money by rolling up cigarettes, so we created a special business card, made of smoking paper branded package, in order to be always within reach of the smokers and hit them during hunger attacks.
Result/Outcome: The initiative was a total hit among FLY PIZZA’s customers: they took home smoking paper packages and delivery phone calls increased sensibly.
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Strategist: Francesco Ungaro