I think this is a good idea for any corporate or aggregated blog. Subcribers usually get quite annoying with comments, and repeating ones are easy to avoid. So why not tell your readers how? You might come off a little abrasive, but it keeps you honest.
“The question isn’t, “how do you do the trick?” The question is, “do you feel like doing the work, taking the risk, making a stand and getting it done?” If you don’t know how to do the trick, go look it up. Get a tutor. Figure it out. That’s the easy part.”—Seth’s Blog: In the mood
"Because what is louder than a shout? A whisper. Social media is a way to get next to your customer and speak only with them. Whispering is intimate. It’s done up close. And it’s closely related to listening.”
A post mostly to do with handling comments (and other feedback systems). I think handling such feedback is very important for all social media applications, especially with corporate blogs, or more accepted media (such as Newspapers online). Great post to read for that.
“I use social media to build relationships with people. I build these relationships by sharing information and experiences and by interacting with people online. Social media has been a very valuable resource in terms of building trust and authority for me. Social media is also the most effective way to build and create an online presence. If you have the best product or service in the world but nobody can find you, then you don’t exist. It’s not enough to be great, you have to market great too.”—My Thoughts on Social Media for Press Release PR
I think the crux of this article is at the end. With blogging and other social media channels being free, and everyone doing it (look at me!), managing it all can be quite challenging. I have being try to just aggregate all the information I have found on this topic. The question is, who raises to the top? Alltop.com is a RSS aggregator, but how does this democratize the content? Digg.com has a very selective user base (male, tech oriented, possible living in a basement (I Digg by the way)). Can Twitter do it? Again the demographics play a roll, but they are better. I read a lot of marketing and financial blogs, and am always looking for new content. I get introduced to new content all the time, but there are not enough hours in the day to find it all. I am sure I miss some great posts, on medicore blogs. Twitter has solved some of my problems with this, but for random topics, say such as cycling, another hobbie of mine, it is harder. Cyclists are not as web-oriented as marketing bloggers. But at the end of the day, as said in this article, "who stands out? Clearly, the ones who are really being different, unique, creative and relevant. Finding the right people who "get it" and understand how the conversations flow, and how to keep them going is priceless. Figuring out how to take that channel and make it work - in terms of pure ROI and alignment with your overall business strategy - can’t be cheap (or free)… and it shouldn’t be."