My comment: The LCBO (Liquor Control Board of Ontario - a monopoly) limits economic development. Do you know how difficult it is to start a brewery, distillery, or winery in Ontario? Where can you sell your product other than bars and your own store? How many more jobs would be created if Ontario drank more of it’s own beer? But we cannot even do that - it needs to be listed in the LCBO (which rejects it or is too expensive) or the cartel of the foreign owned beer store.
Also, Quebec at least does a better job to support local brews. The SAQ is the only one that can bring in foreign beer, but their grocery stores and depanneurs can sell locally produced products, enough to get their industry started. And they have more breweries and produce some amazing beers that are now being sold internationally (check out Dieu Du Ciel).
“# Why are we creating this content? Is it just so we can have more content, or are our efforts tied to specific business objectives and user goals?
# What content do we have to work with? Is it any good?
# Who is the content for? What do they want and need? Do we know this for sure, or are we making assumptions? (Assumptions are the enemy of all marketing strategies!)
# Who will create the content? What are the required skill sets?
# How much time will it take to create and maintain the content? Do we have it?
# By what standards and metrics will we measure the content’s success?
# Who is empowered to say “no” to requests for new or different content?
# What happens to the content once it’s published? (This speaks to the “launch it and leave it” mentality that results in bloated websites, dead microsites, and abandoned social media campaigns.)”—Conversation Agent: Kristina Halvorson, Content Strategy