"Fast, smart and flexible are embraced by the network. Linchpin behavior. People and companies we can’t live without (because if I can live without you, I’m sure going to try if the alternative is to save money)."
Start by organizing your company in a Hub and Spoke, Dandelion, or Centralized model. Our research shows that companies are organizing in at least five different models. Whether you have a centralized team or a hub and spoke, develop a way for an internal team to assemble (often cross-functional) to share and learn, then serve internal stakeholders. Companies must know the 43+ points to get social business ready, watch our no-cost webinar and slides to learn more.
Cascade training and encourage sharing to reduce risk and increase time to market. Social technologies are still new and come with high degrees of risk as brands continue to have misteps in a new form of marketing. Yet to reduce risk, empower those that have already experimented to share with others, reward those that quickly fail and get back up, and provide a constant stream of training from external partners.
Require marketing plans to consider a social technology integration –not be a last minute addition. Marketers are not in the mindset of combining social technologies in existing events, campaigns, or traditional marketing. Instead of being reactive and adding this as a last minute consideration, enforce a line item in marketing plans to include social integration up front.