“One of the first things anyone ever learns about media buying and marketing is that each medium has its own value proposition, which make each medium more effective at certain marketing disciplines. TV commercials help brands create an emotional impact with an audience, while magazines provide an environment for stunning images in large formats. When it comes to direct response marketing, direct mail, directory advertising (Yellow Pages) and telemarketing all connect advertises with an audience in cost effective fashion while generating immediate demand for a product or service. It’s true that many of these mediums are effective for both brands and direct response marketers on some level, but each medium is usually much better at one or the other.”—When Will Brand Dollars Move Online? Maybe Never. | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age
Q: Do you have any advice for the Occupy Toronto protestors?
A: My main advice is stick to your guns. When people say, ‘You don’t have a solution,’ say, ‘Of course we don’t. If there was a solution, don’t you think people would be doing it?’ To ask the people who occupy Wall Street or Bay Street to have a full answer is absurd. They’re doing their job which is to say, ‘If you think this [system] is working for everyone, it’s not.’
I’ve always been a fan of Ed Clark, CEO of TD Bank.
“Reader is only sort of a social network. In many senses it’s an anti-social network. Not in the sense that people in Reader are anti-social so much as the point is to harbor a small enclave of carefully selected people and create a safe-haven of sorts where that “carefully constructed human curated” list of shares and insights can flourish. In Reader, you don’t go after as many friends as possible. You certainly don’t see anyone from high school. Nobody shares photos of their kids. The discussions that do blossom are almost always very smart and focused. It’s the internet if the world were a more prefect place.”—Don’t Be Evil, Google - The Dish | By Andrew Sullivan - The Daily Beast
With the end in sight for Google Reader, how can we keep this going? I haven’t done enough research, but figure that between us, we’ll have some ideas.
We should figure out how to: 1) preserve our individual histories of shared, starred, and tags articles, in a searchable format; 2) preserve our collective history of shared items and comments; and 3) recreate this “shared items” community in Google+, and keep it small enough that it maintains its quantity of intellectually-stimulating shares and quality of cat photos.
“And within an hour I thought that this music was the greatest thing that I’d ever heard in my entire fucking life. It was a life changing experience. The thing about the Hacienda was it was a superclub before superclubs existed. Acid house only lasted two years and that was it at its best. If you go to a club now you might as well be listening to the same song all night. Back then they played everything, hip hop, electro, acid house, techno and it was all mashed up. It was on your doorstep and full of people who were skint. It was only two quid to get in, they sold Rizla behind the bar so you could skin up and acid and Es were just entering the cultural stream. They were the best years of my life and probably every other day since I’ve thought, ‘I wonder what those tunes were called?’ Then I heard this album was coming out, I put it on at home and I was instantly transported back into that nightclub. And I thank the people who put this album out. It reminds me of great days when I was young and enjoying life to the full.”—The Quietus | Features | Baker’s Dozen | Noel Gallagher Selects His Thirteen Favourite Albums
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. “Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs, Wired, February, 1995”—swissmiss | Steve Jobs on Creativity
Marshall Herskovitz told me the story of the U.S. discovering its purpose during World War II. We were a hurting, poor and struggling country, just out of the Depression. Suddenly the stakes were raised, and if we wanted to save the world, we had to make thousands of tons of high-tech weapons using untrained female workers.
We set an unattainable production goal, simply unattainable, but we tripled the shifts and the workers knuckled down and what do you know, we accomplished that goal, ahead of schedule. So we doubled the goal, and accomplished it again. Doubled it again, and accomplished it again, doubled it again, and well, you know what happened.
Human beings. Miniature Universes, R. Buckminster Fuller calls us, able to create anything, do anything we decide. Miracle machines. Endlessly regenerative, particularly when we identify our purpose.
“Marketing is not looking in the mirror.” (Mark van de Sande)
“Don’t always trust your gut … Test everything.” (Bob Hebeisen)
“Do not discount. Discounting for the most part kills your brand and your happiness level. You fee like you’re working thrice as hard for the same amount of money. And guess what? You are!” (Sean D’Souza)
And last but not least … “Start by defining your target audience very precisely—the narrower and more specific the better. Then learn what makes them tick, how they think, what they value, attitudes, habits, practices, needs, current experiences, emotional connections, even the words they use when they discuss your category and their unmet needs. THEN develop your strategy. It’s too easy to take the shortcut and go right to strategy (or even implementation!) based on what YOU think and what YOU want. That’s a quick way to get in trouble. Better to assume nothing and ask the target audience for input first. And THEN test everything.” (Michael A. Goodman)
The act of processing an email consists of more than just reading. There is a) scanning an in-box, b) deciding which ones to open, c) opening them, d) reading them, e) deciding how to respond, f) responding, g) getting back into the flow of your other work.
Get clinical about the experience you are putting people through. It’s about them, not you.
“In 1961, President John F. Kennedy faced a dilemma — how could he direct our intense competitive passion with the Soviet Union in a direction other than war? The answer was his call for America to beat the Soviets to the moon. Kennedy understood power; if he did not lead us towards peaceful productive competition, that same animus would have turned violent (see this key memo on the real rationale for the space race). So he took the passion and focus of our society, the technology of war and missiles, and turned it into a great mission to explore space. He gave us a shared goal.”—I’m Mad As Hell. How About You? | The Big Picture