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The next issue is time.
The thing about PR people is this: while they may have great contacts and they can get articles placed, they are not capable of doing a vulcan mind meld. They don’t automatically know all the elements about your business that you want to convey to media, partners, customers, potential employees and even potential investors. In all likelihood the entrepreneur doesn’t either. Knowing the message you want to communicate is always a work in progress.
Why Startups Shouldn’t Hire PR Firms « blog maverick