I'LL BELIEVE IN ANYTHING

Hey. I'm John Coates.
I work at FreshBooks running our marketing communications. Some call me a hat collector (lots of different roles) and I'm usually trying wear too many at any given time.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007

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Tue Jan 17

People will share what THEY do, not what YOU do | Andy Sernovitz | Damn, I Wish I'd Thought of That!

It also creates a sense of ownership with your brand… remember, social media is all about being cool - you want to share things that make you different/cool etc.