I'LL BELIEVE IN ANYTHING

Hey. I'm John Coates.
I work at FreshBooks running our marketing communications. Some call me a hat collector (lots of different roles) and I'm usually trying wear too many at any given time.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007

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Wed Jan 25

“ But here’s the big word-of-mouth lesson: I have no idea what it’s called. I don’t know the name of the store. There is no brand name, no package, nothing to tell me how to tell people about it (except “walk around this mall and there is a kiosk somewhere.”) I can’t tell you about this | Andy Sernovitz | Damn, I Wish I’d Thought of That!