I'LL BELIEVE IN ANYTHING

Hey. I'm John Coates.
I work at FreshBooks running our marketing communications. Some call me a hat collector (lots of different roles) and I'm usually trying wear too many at any given time.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007

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Fri Jan 27

It’s Not What You Sell - It’s How You Sell It

Products, especially digital, can be a commodity. So… it’s about winning. First, by selling it. But this article lacks a sustainability part - a company needs continual cash to survive. So if a company can focus on it’s cost/supply side, it might be able to outlast everyone, especially in a new market. Then they win. It’s a combination.