This is really interesting/exciting to see
a few key insights that occurred to me about this rebrand:
- Just like Apple, Twitter is now ubiquitous enough that it doesn’t need a logotype/word-mark to represent itself (or the burdens of legibility and international readability).
- Twitter was dealing with loads of people designing and diluting their brand every day - they had their own T, the bird and the logotype, but also 100 variations designed by amateurs. Not anymore, this increases their brand clarity and recognition substantially.
- Twitter is smartly owning optimism in dark times, this is the last line of their blog release “ a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
(on a sidenote, making this image work is really difficult in Tumblr, despite by basic html skills)