I'LL BELIEVE IN ANYTHING

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Hey. I'm John Coates.
I work at SoundCloud, marketing our premium services.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007
Mon Jul 16
Because a pro baseball or tennis player has only half a second to hit the ball, it might seem like the key to success would be going faster. But high-speed studies show that professionals are better than the rest of us because they start their swings later. They wait a few extra milliseconds, so they can take in more information about the speed and trajectory of the ball, then orient themselves in order to make an ideal swing.

Act Fast, but Not Necessarily First - Frank Partnoy - Harvard Business Review

An explanation of OODA - simple framework worth remembering.

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