I'LL BELIEVE IN ANYTHING

avatar_128
Hey. I'm John Coates.
I work at SoundCloud, marketing our premium services.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

Connect!
Email
LinkedIn
Twitter
Google Profile
Picasa
?Quora?

Est. Nov. 15, 2007
Wed Aug 1
In his 1954 classic, The Practice of Management, Peter Drucker devoted an entire chapter to what he called the “spirit of an organization,” writing: “Management by objectives tells a manager what he ought to do. The proper organization of his job enables him to do it. But it is the spirit of the organization that determines whether he will do it. It is the spirit that motivates, that calls upon a man’s reserves of dedication and effort, that decides whether he will give his best or do just enough to get by.” At the end of the day, a candidate will look most closely at the spirit of your company and the visceral sense he/she gets from visiting your office, reading your blog posts, following what members of your team say on Twitter, and reading about you in the press. It’s hard to quantify this spirit, but you know it when you’ve got it, and you know how painful it is when you don’t. When it comes to recruiting and culture, a leader is mostly responsible for tending to the spirit of the organization, and for making whatever adjustments need to be made to keep that spirit strong and powerful. In the end, that spirit matters more than anything. A VC: MBA Mondays: Guest Post From Chad Dickerson
blog comments powered by Disqus