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“ says a key to building more active members is spotting what she calls “magic moments.” That’s when a new user moves from thinking, “‘What the hell is this Facebook thing all about’ to ‘Aha! I understand, this is cool,’” says Gleit. Facebook tries to get users to experience this moment as early as possible by helping them find friends effortlessly.
Chasing Facebook’s Next Billion Users - Businessweek
