Fri
Aug
10
“ Graphic banners perform better.
Banners do not need to be heavily stylized to be effective.
Include a call to action (“Read now”/”Please help” button).
Progress meters are effective at certain stages in campaign - later when closer to goal.
“Jimmy appeal” message was unbeatable until urgent year-end messages.
Keep testing until the very end. We found effective year-end banner messages in the very last days of the campaign. Fundraising 2010/Report - Meta
Banners do not need to be heavily stylized to be effective.
Include a call to action (“Read now”/”Please help” button).
Progress meters are effective at certain stages in campaign - later when closer to goal.
“Jimmy appeal” message was unbeatable until urgent year-end messages.
Keep testing until the very end. We found effective year-end banner messages in the very last days of the campaign. Fundraising 2010/Report - Meta
