I'LL BELIEVE IN ANYTHING

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Hey. I'm John Coates.
I work at SoundCloud, marketing our premium services.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007
Tue Aug 28
Sometimes, ignoring unsolicited advice from bigwigs is the right strategy. Many people building products are too eager to please a few powerful individuals whose opinions are no more relevant than those of an average user. If you’re building a product for mainstream moms, it’s probably safe to weight the opinion of a VC no more (and often less) than that of a typical mother. Most VCs aren’t experts — or even users — of products for moms, so optimizing for their experience is silly. No Job Left Behind / How to Not Shoot Yourself in the Foot
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