Thu
Sep
20
“ We need to start thinking of how paid, owned and earned can work together to improve trust and deliver better results. Marketers continue to discuss them as if they are mutually exclusive media. They’re not. And now technology is blurring the lines of paid, owned and earned media more than ever. Paid can now also be social, as social is often about paid. Owned can have paid embedded media in it. And sometimes, all three can exist in one consumer touchpoint. What’s a CMO to make of this trend?
Trust in Advertising – Paid, Owned and Earned | Nielsen Wire
(via matthewhayles)
