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“ So much of the social web is built upon the assumption that people want to be creators—Facebook and Instagram make everyone a photographer; YouTube makes everyone a filmmaker; Twitter makes everyone a broadcaster. But Silbermann didn’t think regular people would always want to express themselves that way. He certainly didn’t. “Most people don’t have anything witty to say on Twitter or anything gripping to put on Facebook, but a lot of them are really interesting people,” Silbermann says. “They have awesome taste in books or furniture or design, but there was no way to share that.
Can Ben Silbermann Turn Pinterest Into The World’s Greatest Shopfront? | Co.Design: business innovation design
