I'LL BELIEVE IN ANYTHING

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Hey. I'm John Coates.
I work at SoundCloud, marketing our premium services.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007
Mon Oct 1

Minimum Viable Personality

Keep these questions in mind for any communication to anyone (any channel) and when you’re thinking of building a new feature. If they align with the communication or feature, you’re good to go! 

1. How do you change your customer’s lives?

2. What do you stand for?

3. Who or what do you and your customers hate?

via Brad Fled via FAKEGRIMLOCK. 

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