I'LL BELIEVE IN ANYTHING

Hey. I'm John Coates.
I work at SoundCloud, marketing our premium services.

I post/comment on anything I find interesting. That usually means marketing, sales, management, and entrepreneurship. I am also an audiophile, outdoors guy, beer geek (my videos: Beer O'Clock) and like to go really fast on skis and bicycles.

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Est. Nov. 15, 2007

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Thu Oct 11

McDonald's' Local Strategy, from El McPollo to Le McWrap Chèvre - Nataly Kelly - Harvard Business Review

Common business story, but McDonald’s is a fascinating service marketing story and the probably the best when it comes to internationalization.